Advertise With Us
Advertising on INCLUDED NEWS
INCLUDED NEWS is an independent general news publication covering world and breaking news, business, entertainment, science, sports, technology, lifestyle, travel, auto and gaming. That breadth is the pitch: our readers are people who follow the news across the whole of their lives, from markets in the morning to a game review at night. If your product or service belongs in front of an engaged general news audience, we would like to hear from you at support@includednews.com with the subject line Advertising.
Straight talk for a new publication
We launched recently, and we will not dress that up. We do not yet have years of traffic charts to wave at media buyers, and we will not invent projections to fill the gap. What we offer instead is early position on a clean, fast, professionally edited news site with a strict standards regime already in place, at rates that reflect where we are rather than where we claim to be. Advertisers who join a publication early get pricing and prominence that will not be available later; that is the honest trade on the table.
What we offer
- Display advertising: standard placements across the site, served responsibly, without the pop up and autoplay clutter that makes readers hate ads and the sites that run them.
- Section alignment: placement against relevant desks, such as an auto brand near auto coverage or a travel service near travel features. Alignment means adjacency, never influence over what those desks write.
- Sponsored content: clearly labeled sponsored articles are possible within the strict rules below. Unlabeled paid content is not available at any price.
- Affiliate partnerships: where genuinely relevant to product coverage, disclosed on every page where they operate.
Tell us your goals and audience, and we will tell you honestly whether we are a fit and what we would propose. Media details and current rates are available on request through the same address.
The rules that are not negotiable
Our value to you depends entirely on readers trusting this site, so the rules that protect that trust protect your investment too:
- advertising never influences editorial coverage: no previews of stories, no input on coverage, no protection from it;
- every paid placement is visibly distinguishable from journalism, and sponsored content is labeled as sponsored at the top, not in a footnote;
- ads may not imitate our editorial design, fake user interface elements, or pose as news stories;
- we do not accept advertising for scams, miracle health claims, deceptive financial schemes, or anything illegal in the markets we serve;
- we may decline any advertisement that we judge would damage reader trust, without obligation to elaborate.
If a company that advertises with us becomes the subject of news, it will be covered exactly as any other company would be. Advertisers uncomfortable with that arrangement are, respectfully, advertisers we cannot take.
Formats and standards
We keep the reading experience fast and clean, which means restrained ad density, no takeover formats that trap the reader, and creative that meets modern web performance standards. We will share exact specifications, formats and technical requirements when we scope a campaign. Well behaved advertising performs better anyway; the industry data on that is unambiguous, and our layout is built around it.
How to start
Email support@includednews.com with the subject line Advertising and include: who you are, what you are promoting, the audience you want to reach, your rough budget range, and your timeline. We respond to serious enquiries within a few working days with an honest assessment and a concrete proposal. Agencies and direct advertisers are equally welcome, and so are small businesses; a publication our size remembers what it is like to be one.
