Top 10 Tips to Design Successful Emails

Charlotte Miller

Updated on:

Are you feeling a bit frustrated because your emails aren’t getting any engagement? Ever wished your emails could be the ones that people not only open but also remember long after they’ve read them? Don’t worry, we’re here to help you up your email game! In this blog, we’re sharing 10 tips for designing email. They are not ordinary suggestions but the secret ingredient to help your emails stand out, grab attention, and make your audience want more.

Let’s dive right in!

  1. Focus on a Single Aspect

First things first, consider the email as if you’re telling a story. A story with too many surprises and plots can be confusing. The same goes for an email. It’s best to choose one important thing to share in your email, whether it be a deal, a newly launched item, or a friendly reminder. Stick to that one thing. The simpler the email, the easier it will make your message stand out.

  1. Use Templates

Templates save you time and make sure your design looks good on any device. You don’t have to stress about anything. Just pick a template online that fits your vibe. Email marketing platforms like PosterMyWall offer various designs to create professional email templates. You can also publish them via the built-in publishing suite. Most email platforms have them, so you don’t have to start from scratch every time.

  1. Reflect Your Brand

Your brand is like your email’s personality; you should reflect it. The main thing to keep in mind while designing emails is to use your brand colors, logo, and fonts. When people see your email, your brand should hit their minds the first thing. Consistency builds trust, so stay true to your brand’s style.

  1. Use an Appropriate Layout

Consider the layout of your email like a roadmap for your readers. Place the most important information as the focal point. You need to capture attention right from the top of the email and guide the reader’s eye toward the key elements. An appropriately designed email ensures that your audience doesn’t miss the most important parts of your message.

  1. Include Visual Elements

Let’s be real, we all love pictures. Adding some eye-catching visuals in your email is a good strategy. Product images, event photos, or even a cool header or footer can make your emails visually appealing. They make your email interesting and keep the audience engaged. Just remember, don’t overdo it. A good balance keeps things perfect!

  1. Stay Consistent with Font

Stick to a single, clear font style for your entire email. Using too many different fonts can make your email look messy and unprofessional. Imagine reading a book with each page in a different font, it’d be quite confusing, right? The same principle applies to your email. A uniform font style enhances readability and gives your email a more polished design.

  1. Create Responsive Designs

Responsive designs are those that are easily readable on all devices. Certain designs don’t fit different resolutions and are impossible to read on some devices. An ideal way to avoid this issue is to use professional email templates that are customizable to suit your content while maintaining adaptability. PosterMyWall offers customizable templates that can fit different resolutions for different devices.

  1. Add Social Media Icons

If you have a social media presence on Facebook or Instagram, it’s best to share the links or add their icons at the end of your email. You can add a CTA like ‘Let’s Connect’ so the audience can feel more engaged. It’s like extending an invitation and letting people connect with you on their favorite social media platforms.

  1. Use White Spaces Wisely

Don’t underestimate the power of blank spaces. It’s not just blank space; it’s a design element that enhances readability and gives your content room to breathe. A clutter-free layout with well-utilized white space guides the reader’s focus and makes your message more clear and visible.

  1. Make the CTA Visible

If you want your readers to take action, like making a purchase, signing up, or getting more information, you’ve got to make it super noticeable. Consider using a bright color that grabs attention, choose a font that’s easy to read, and place it in a spot where it catches the eye. Make sure the CTA not only grabs your audience’s attention but also involves them with the desired actions.

Final Thoughts

With this, we wrap up our journey into designing successful email templates. Designing visually appealing emails doesn’t have to be complex. All you need to do is implement these strategies to enhance your communication. Just make sure you follow our top tips and you are good to go.  Let your creativity flow and watch your email engagement reach new heights. Good luck!