The Role of Price Optimization and Product Matching in E-commerce Success

Juliet D'cruz

Updated on:


if you do not consider price optimization, your business may suffer in loss because if the same product is sold by another company at a less rate…

Do you know the global E-commerce retail is predicted to reach USD 4.89 trillion in 2021?

The E-commerce market has emerged rapidly in the global world especially in the time pandemic. Faster buying process, cost reduction, affordable marketing & advertising, no reach limitation,  flexibility for customers, 24/7 customer service, and product tracking, etc. have made buying and selling convenient. When we talk about retailers getting proper know-how regarding price optimization and product matching is significant to sustain in the market.


Price Optimization

Price Optimization is a widely used method in the E-Commerce industry. It is used to examine the price of the product that helps to generate a good profit for a business. Set different prices for the product to observe the response of customer’s i.e. they are buying or not. They need to change the price from time to time for achieving the suitable price of the product.  Appropriate price of the product is achieved when more customers start to buy your product, hence increasing your price profit.

The Role of Price Optimization in E-commerce success 

Price Optimization is very important for all companies because many similar products are also sold by different companies. So if you do not consider price optimization, your business may suffer in loss because if the same product is sold by another company at a less rate than yours then definitely other companies will attract more customers. A customer always tries to find a good product at a reasonable price. It is important for increasing the profit which will ultimately help your E-commerce business to grow.

Product Matching 

Product matching is used to match the products with different companies doing the same business. Price matching is not possible without product matching. Matching of the product is done by considering all the attributes of the product while comparing it with the same product on a different website. Product matching includes which includes price, picture, and picture description as well. It can be done manually or by an automated method. Product matching seems to be difficult as many products have different variations. Accuracy in product matching is also another main factor.

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Role of Product Matching in E-commerce success

Product matching in E-commerce has become very important in today’s time. It is very essential because many different companies are selling the same of the same brands at different prices. E-commerce business requires product matching as it is only based on the competition between different companies. It helps in differentiating your product from the other by adding different keywords so that when customers search for the product, there could be more possibilities of your product ranking on the top.

Running a business in E-commerce seems to be very easy but it’s not like that. You need to consider the different factors for a successful business that generates enough profit. Most of the beginners are not aware of the terms like product matching and they do not even know their actual competitor that’s why they are unable to run a successful business.

Final Verdict 

Price Optimization and product matching play a very important role in the E-commerce business. Without considering both of them, you do not know your competitors so it is essential to keep in view all the other websites that are selling the same products. It is up to you that how you attract your customers either by setting up low prices than the e-commerce market or considering other techniques.

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