Make the Most of Instagram Swipe Up Feature

Juliet D'cruz

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Most people today have an Instagram account, and with more than 500 million people using the platform daily, Instagram marketing is now an extremely important focus for most businesses. Business growth can be boosted with the content on Instagram that helps you buy Instagram followers Canada.

One drawback of the platform is that it does not allow the addition of clickable links in places other than bio.

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The problem with the Instagram link in the feature box

Brands and individuals are free to create clickable links, but this is not enough because:

You will need to change the link every time there is new content that you want to direct your real Instagram followers too.

You will need to use a tool like to direct your Instagram followers to several pages on your Website.

The biggest disadvantage of linking in a bio feature is that it is incredible for your Instagram followers. In today’s fast-paced world, people pay little attention and want things done quickly. A post or story that directs them to the “link in bio” will require them to leave what they are currently doing, go to your profile, click on the link, and then view your content. That’s great for today’s consumers and reduces your click-through rates.

The Swipe Up feature is a game-changer for businesses today.

What is the Swipe Up feature on Instagram?

The Swipe Up feature on Instagram is a way for you to add clickable links to your Instagram Stories that can direct your true Instagram followers to the content you want to show them. This way, your Instagram fans no longer need to leave your story and go to the link in your bio to find out what you are directing them to.

It’s a great way to boost brand growth because it makes it easy for your Instagram followers to interact with your business and act on what you post. However, this feature is only available:

You have a Business account on Instagram with over 10000 Instagram followers.

Your Instagram account is verified (even if you have less than 10000 Instagram followers).

If you don’t have 10000 Instagram followers yet, work on building your following so you can use this feature. If you already have 10000 or more Instagram followers, read on to find out how you can make the most of this feature.


How to add a Swipe Uplink to your Instagram Stories?

If you are eligible to use the Swipe Up feature, go to your Instagram Stories by clicking on the camera icon on the top left of your screen.

Select the link icon on the top right of your screen (fourth from right). You will see the option to link to IGTV video or URL. Enter the URL of your choice that you want your Instagram followers to direct you to. This can be a page on your website, a product landing page, or even your latest blog post.

After doing this, Android users can tap the green checkmark and iOS users can click “Done”.

Make sure your Story is “Linked” and the hyperlink icon on the right-hand side is blank.

Call to action included asking your Instagram followers to Swipe Up. This can be done by using a GIF or even plain text that will grab their attention.

All you have to do after this is upload your Story.

How to add a Swipe Uplink to your Instagram Stories?

Product promotion

The Swipe Up feature with your Instagram Story is great if you want to show images or videos of your products and direct your Instagram followers to your product page so they can make a purchase. You can even create product categories and display a specific product category by including the link to the product category in your Story. This way, those who like what they see on your Story do not have to waste time visiting your profile and trying to get a link to your website to go to your product page. They will be instructed automatically with one quick swipe. This can help boost your business’ sales.

Read Also: Creating a Unique Personal Brand

Promote blog posts

If you just uploaded a new blog and want your Instagram fans to read it, direct them to your blog with the help of the Swipe Up feature on Instagram. You will need to create an attractive graphic for your Story that complements your brand image. Design with colors and fonts that are representative of your brand will enhance brand recognition and make it easier for your brand audience to recognize. Make sure the graphic you design follows Instagram size specifications.

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