Creating a Unique Personal Brand

Juliet D'cruz

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The process of branding yourself involves the development of a unique personal brand or trademark to effectively separate you from your competition. A trademark is essentially a word, name, symbol, design or anything else that specifically identifies one product or service as different from those of others. This allows for consumers to distinguish your brand from other brands. The benefits of having your own personal brand are endless. Here are just 5 of them:

Branding yourself as a credible business professional will establish trust and credibility with potential customers. People will be more willing to buy from you when they know you have a good reputation. To build your brand, the first step is to create a good first impression by including your unique personality, values and attributes in all of your promotional materials and business activities. This includes everything from your business cards to your website and social media profiles. All of this should help people identify you and have a sense of who you are and what you have to offer. If your brand needs innovative design, learn about creating personal brand at

Your personality is your biggest asset when it comes to branding yourself and building a strong reputation. You must understand who your target markets are and how to reach out to these audiences. In order to do so you must understand their needs and wants. For instance, if you intend to target students, you must make sure that all of your activities are geared towards educating students. Everything you say and do should be geared towards helping your target markets understand the ins and outs of your industry, products and services and build a solid foundation on which to build.

It is also very important that you understand the different ways in which your brand statement can impact your target audience. For instance, did you know that television ads are more likely to be watched by people with certain traits? Ads that include swear words, rude language, and drinking are more likely to appeal to a younger audience, while ads that show a positive image of your brand can be more likely to appeal to an older audience. It is important that you realize these differences when it comes to marketing and branding yourself. When it comes to your brand statement and how it affects your target audience, you must keep in mind the different goals that you may have for reaching out to these audiences.

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One of the best methods of branding yourself and building brand awareness is through social media. Social media such as Facebook, Twitter, YouTube, and MySpace allow you to create and establish a name for yourself as well as gain a following. By establishing a following on one or more of these sites you will gain credibility and become known as an expert in your field, which can greatly impact your ability to gain sales and build brand awareness.

The first step to making sure that you are branding yourself effectively is making sure that your online presence is as robust as possible. Creating a website for your business and ensuring that it is regularly updated, is the first step towards creating a strong online presence. The second step to creating an online presence is to begin posting links to your site to different blogs and message boards that are related to your industry. It is important to post links to quality content that is informative as well as entertaining in order to keep people interested in what your business has to offer.

The third step to building brand recognition is to join various social media websites such as Twitter and Facebook. Through these websites you will be able to interact with customers and influencers in your industry. By establishing a presence on these websites you will be able to create a connection with a larger audience. Staying connected with influencers and potential customers through social media provides an opportunity to develop a relationship that can help you gain visibility within your chosen industry. Branding yourself through social media allows you to extend your brand by offering your audience information about specials and new products that you may be offering.

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The fourth and final step in developing a powerful branding strategy is to make sure that you are continuously searching for ways in which you can improve your personal brand image. It is important that you incorporate marketing tactics that reinforce your brand image through branding. For example, you may want to use giveaways and freebies to help build relationships with your audience. Staying engaged in social media allows you to also gain exposure for your company’s products and services. By implementing these four simple steps, you can ensure that you are branding yourself and creating an individualized, unique personal brand.

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