Analyzing Website Traffic Beyond Lead Forensics

Juliet D'cruz

Updated on:


Did you know that the global conversion rate is 4.6% for site visits? The most important thing about website traffic though is that it’s not the same as lead generation.

You can have a lot of visitors. But if they aren’t converting into leads or sales, then you are wasting your time.

But what if you’ve analyzed your website traffic using lead forensics. How do you move forward and apply that newfound knowledge into tangible actions?
Well, let’s take a look at ways you can analyze website traffic beyond lead forensics.

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Interpreting Traffic Data Using Lead Forensics

Lead forensics tools such as give us insight into how people interact with your websites. This information allows us to make better decisions for future content creation.

But there is more we can learn by analyzing this data. Here are some things you can glean from lead forensics:

Who are Your Visitors?

You can see who visits your site and from where they came. Suppose someone visits through social media or Google.

You can determine their interest level. For example, if someone came to the landing pages via social media, they are likely showing intent to buy.

Which Pages Get Most Visits?

It may seem obvious, but knowing which pages get the most attention helps us focus on your work. You can check which page receives unique visitors and identify the best topics.

Number of Unique Users per Day

As mentioned above, you want to know which pages get the most daily traffic. Yet, you also want to keep track of the total users per day.

Why? Suppose you have many channels driving traffic to your site. You want to ensure you’re not losing any potential customers due to poor conversion rates.

So though you could only care about the top 10% of your visitors, you still want to capture as many of them as possible.

Average Time Spent on Site

Another metric you’ll want to check is average session length. How long do people spend browsing your website before leaving? Is it a few seconds or several minutes?

It gives you an idea of whether your site has enough depth to hold their attention.

Bounce Rate

Finally, let’s look at the bounce rate. A high bounce rate means visitors aren’t sticking around very long.

While it doesn’t tell us much about individual user experience, it suggests there’s room for improvement with your design.

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How Do They Relate to Other Website Metrics?

Now you know who your visitors are, what they’re searching for, and which pages get the most traffic. You can start thinking about how this all relates to key performance indicators. Let’s go over some examples:

What do They Want to Learn More About?

When looking at visitor behavior, you want to understand why they visited your site. Did they find something specific they wanted to read about? Or did people visit because they saw one of your ads somewhere else online?

Knowing this will help you create targeted messages for your online marketing. That way, compared to other digital marketing techniques, you don’t waste resources sending irrelevant offers to those who didn’t need them.

Where Should You Focus Your Content Creation Efforts?

Once you know your audience, you can focus your efforts on creating relevant content for each group. The goal here isn’t to convert everyone; rather, it should provide value to all your visitors.

Use Lead Forensics to Add Value to Your Business

Now that you’ve covered what you can learn from lead forensics, you’re well-equipped and ready to go! It’s time to make the right changes for your website and your content.

Soon enough, you’ll be boosting your visitor numbers. Not only that, but you’ll be reducing bounce rates and improving all-around engagement!

Keep clicking and reading to see what else you can find in our content!