It can be difficult to choose the right career path. It is important to choose a career path that you are passionate about, and which offers security over the long term. Wade Marketing created this comprehensive guide.
One of the most lucrative careers in marketing is digital. There are many options. You will be amazed. It will be even more thrilling in 2022.
1. Learn the basics of digital advertising
Digital marketing is a new field that requires a lot of understanding.
Digital marketing, or online marketing, is a broad term used to describe marketing on the Internet.
It includes many components that can be used to promote online. It’s not just one discipline, but many processes and channels that can be used in a digital marketing campaign.
Particularly, digital marketing includes the following channels:
- Search Engine Marketing covers two areas: paid search advertising and search engine optimization (organic search).
- Website marketing – Promoting your website online
- Content Marketing: How to use different types of content in your digital marketing campaigns
- Email Marketing is a method of marketing products and services via email.
- Social Media Marketing: Marketing on Facebook, Instagram, and other social media networks
- Mobile Marketing – Marketing on various App Stores (Google Play and Apple Store)
- Video Marketing – marketing via YouTube, Vimeo, and other video channels
- Affiliate marketing – promoting the products of others and earning a commission.
2. Create your website
After you have mastered the basics of digital marketing, it is time to get in the trenches and begin practicing.
Start your own website to learn how to best apply digital marketing concepts in real life.
Digital marketing isn’t a theory, but it can be applied in a highly practical and measurable way. You need to be able to use the various techniques in practice.
You will be asked to promote various websites throughout your digital marketing career. This is to increase organic traffic (SEO) or to increase sales through PPC, social media advertising, and/or social media advertising.
Start your own website to gain the skills and confidence you need.
Also, create a blog to increase your ranking and find products to promote via advertising.
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3. Be an SEO expert
If you don’t have a good understanding of SEO, it is impossible to pursue a career as a digital marketer. First, you need to be an SEO expert. Then you can build on your other skills.
SEO will teach you how to make websites that users love and search engines love. You can also use the same principles to improve your Facebook Ads and Facebook Paid Campaigns.
Start slowly building your SEO skills and then move on to the next step.
4. Get a Google Ads Certificate
As a digital marketing consultant, Google Ads Management is a part of your job. This allows you to promote products and services on various Google properties as well as websites.
A Google Ads certification is the fastest way to learn the required skills. Google offers a variety of resources that will help you become a Google AdWords Expert. Getting a certification can be a great way for you to show potential employers or clients that you have the skills.
5. Master Facebook Ads Advertising
Next, you need to get started with social media marketing, specifically Facebook Ads. You will need to be a specialist in digital marketing and have a good understanding of the various social media networks (Twitter and Instagram, Pinterest and LinkedIn). However, the majority of your campaign budget and time will be spent on Facebook.
Facebook is not only a great social networking site, but it’s also a key tool for digital marketing campaigns.
It is becoming harder to get organic exposure on Facebook. The only way to sell Facebook is to learn how to use the advertising platform.
It won’t be difficult to learn how to use Facebook Ads if you already know the basics of SEO and Google Ads.
While many of these concepts are similar to PPC, you will still need to learn how the tool works and be familiar with the policies on Facebook.
6. Google Analytics: Be a Google Analytics expert
A digital marketing professional must also be able to use Analytics, in addition to the various tools that can generate traffic.
Every aspect of a digital marketing campaign must be measurable.
You can see how many people saw your campaigns and clicked on your ads and how many conversions were generated. There are many other metrics that provide information about every aspect of a campaign.
You need to be able to make informed decisions based on real data.
Start by becoming an expert in Google Analytics.
7. As a freelancer, get a job in digital marketing
You can now move on to a career as a digital market professional by getting remote jobs in digital marketing.
While creating your own website (step 2) is a great way for you to learn the various digital marketing techniques, digital marketing for clients is quite different.
Client accounts will require you to learn how to handle budgets and manage client communication.
8. Do a real internship
You can also quickly grow your experience and skills by working as a digital marketing assistant for an established agency.
It is highly recommended as you will learn the workings of a modern digital marketing agency and can also use their methods if you later decide to open your own agency or become a digital marketing specialist.
It will be harder to start your freelance marketing career without any work experience.
As I said, working with clients can be very different from digital marketing on your own website. If you don’t have the right processes, you’ll lose time doing activities that aren’t ‘billable’, which will result in a decrease in your income and salary.
9. Learn how to use digital marketing tools
You need to know how to use Google Analytics, as well as how to use other digital marketing tools.
As a digital marketing manager, you will need to manage a team. Tools are the only way to assess their work and monitor the progress of multiple projects simultaneously.
You can create dashboards that cover all channels and send meaningful reports to clients or management with a good tool.