In the age of technology and digitization, it seems like the entire population is online and preferring online modes for their daily needs, including shopping, ordering, learning, and even communicating. And thus, it has become compulsory for businesses to go online to grab the attention of this vastly growing online population.
The wide access to the Internet and wildfire usage of smartphones has given businesses a new direction for expansion. No matter what you are selling and where you are located, traditional marketing methods have become obsolete, but having a website, app, social media presence, etc., has become mandatory in today’s date.
It has become extremely significant for brands to have a strong online presence, then only they will be getting found by customers. A strong online presence leads to more visibility, traffic, and ultimately revenue growth. Research conducted by PwC revealed that half of the companies had adopted digital transformation to improve customer experience.
Brands have to go “online” because their customers are online. Indeed, digital marketing is a blessing for business owners as they can easily influence their brand image and can reach up to a huge chunk of customers worldwide.
Digital Marketing is a Game Changer for Business World
Digital marketing has simply begun as brands posting content and interacting with their customers so that somehow random visitors would convert to customers. The advancement in technology has been a game-changer in several ways for all scales of businesses. Marketing is not new, but ways have been changing with time and technology.
You might get shocked to know but resources taken from Elluminatiinc.com have said that more than 450 billion dollars are spent on digital advertising. This figure itself explains the sighnicae of digital marketing..
Before social media, internet ads, and blogs, there were billboards, brochures, and flyers. Internet marketing techniques have become a daily staple for brand awareness, personal connection, and boost sales. Now brands are able to promote their products and services across the globe that was never before possible.
In this constantly-connected era, every enterprise is seeking a strong online presence, and going digital is the only solution to get results immediately. It can improve your brand value and increase the chances of conversion.
The 6 Pillars of Internet Marketing
The world of online marketing keeps changing, and today, there are multiple ways to promote your business on the Internet. The good news is that various marketing areas work together to achieve a common goal. Digital marketing consists of six pillars including:
Content marketing: Unique and quality content designed to attract and educate your target audience.
Native advertising: This is a most-used type of online advertisement that resembles the content of the website they are promoting.
PPC advertisement: PPC is a marketing tactic that involves online ads and allows brands to boost their image.
Search Engine Optimization: This is the simplest technique to improve a website’s score to drive organic traffic.
Social media marketing: Promote your products and services on different social media marketing channels such as Facebook, Instagram, and Twitter.
Email marketing: Email marketing is the most-used technique to generate leads and keep customers engaged with the brand.
Grow Your Business with Digital Marketing
Marketing is dynamically changing business standards, and if you fail to embrace these new changes, you will lag behind and can’t compete with big brands. In today’s digital era, digital marketing forms a huge part of the evolving business standards, and brands need to keep pace with trends to garner attention from customers.
The beauty of modern marketing techniques is that it allows you to promote your service across the globe. Earlier, there was Facebook, Google+, and Twitter. Then, Instagram has made its way and is now gaining huge popularity.
Why is digital marketing so popular? Why do brands implement new strategies to boost sales? Well, here are a few solid reasons; let’s discuss them in detail.
Your website and social media profiles are considered a mirror of your business in today’s time. Whether you are running a “mom and pop” store or a multinational corporation, digital marketing is the only way to expand your business reach nowadays. When you post quality content, engage with customers and showcase your products and services on social media, users will come to know about your brand.
Further, if anyone has purchased your brand and posted a positive review, it will automatically excite other users to make a purchase. This process works faster than the traditional “word of mouth” technique. It means you can develop your brand in no time and will have a strong customer base.
Target the Right Audience Based on Demography
It has now become easier to segment customers based on their preferences and behavior. Brand managers can access online tools that store visitor’s information, track online activities and demographic information. Unlike conventional marketing methods, brands now can know who they are targeting and how they will react.
Most eCommerce brands, such as Myntra, Flipkart, Amazon, etc., create and run a paid advertising campaign based on the target audience and their preferences. Followed by eCommerce, the online delivery brands such as Doordash, GrubHub, Zomato, etc. follow the same approach and showing content based on user’s interests and online behavior.
You might have noticed while browsing apps similar to ubereats that it suggests nearby restaurants based on your preferences to create positive reinforcement and makes the overall ordering process more satisfying.
Promote More While Spending Less
Startups, small businesses, and medium-scale businesses usually lack huge resources and capital to carry out different marketing activities. Paid advertisement, TV ads are expensive, so they opt for cost-effective marketing techniques such as blogging, social media, print ads, etc.
All brands don’t have huge funds to promote their business; this is where internet marketing techniques come to the rescue as you don’t require huge capital and resources to reach a larger audience. For instance, you have opened a cafe and want to drive foot traffic, get started with Facebook and Instagram. Post-quality pictures, content, and interaction with the local community will boost sales and revenue.
Digital marketing techniques provide businesses improved and cost-effective marketing tools which bring more results and attract a huge chunk of customers in no time.
Internet Marketing is Virtuous for Business Expansion
The truth is that emerging marketing techniques can expand your business quickly as compared to traditional marketing methods. Digital marketing helps brands to utilize trendy marketing tools which not superfluous traffic and boost revenue but also ensure the survival of the business in this saturated market.