When looking to get a new website done, you must choose the right design and development agency. Make sure you layout the objectives, discuss the budgets and check for technical optimizations.
If you are a business looking to get a new website done then you have come to the right article!
First, let us extend a round of congratulations on taking a decision that has the potential of benefitting your business.
A good website can help turn around the fortunes of your business. From generating awareness to building credibility and powering sales, you can expect this and a lot more from it.
The question then is- how do you create a website that can guarantee all the above?
While there are numerous steps, processes, and strategies to improving performance, we are going to start with the foundation- Design.
Like most things in life, the success of a website depends on ‘first impressions’. In this article, we are going to look at how and why good website design can help your business achieve its digital marketing goals.
In this article, we are going to look at some of the major benefits of good website design. Additionally, we will also help you with factors to look at while selecting a website design and development agency.
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Top 5 Benefits of going for Professional Website Design
A lot of businesses ask themselves the question- why should I invest in how good my website looks. We have rounded up a list of benefits to specifically address that question-
- Demonstrates Credibility and Trustworthiness-
If there is one problem that plagues the digital ecosystem, it is trust! With millions of similar websites, businesses, and platforms out there, how do you make sure that your website comes across as credible? The answer is design!
Great UI and UX automatically signals that your website is a credible one. If you want customers who have found out about your business to trust you, right from the get-go, you need a website design that can help achieve that.
- Helps in creating a Lasting First Impression-
There is a reason when you see a Lamborghini on the road, you simply cannot get it out of your head. You want to have a similar impact on your business. Once someone comes across your website, you want them to remember the same for some time.
Creating a lasting first impression means creating a stellar design, investing in great navigation, and working on the technical aspects like site speed, mobile optimizations, and more. This will benefit your website a lot.
- Charms Google into helping you with Higher Rankings-
If you did not know this yet, web design is one of Google’s ranking factors! That is a fact that has been accepted by experts working at the search engine. Google works on customer feedback and if the users love your website’s designs then you have a winning case.
Google will never disagree with the same. Working on your website’s design can help you climb the SERPs and rank higher. This will give a much-needed boost and support to your SEO strategies.
- Decreases Bounce Rates and Improve Performance-
Digital audiences are more likely to press the back button the moment they land on a website whose design is not that great. In technical terms, this action is known as ‘Bounce Rate’. The lower your bounce rate, the better will be your SEO score.
For website owners, keeping bounce rates as low as possible is what they should be aiming for. Lower bounce rates mean more organic sessions and deeper website explorations. That is what you want for the website.
- Represents your brand and all that it stands for-
Imagine how much time, effort, and money a business invests in setting up a physical office, showroom, or any other place of business. You invest in all that because you believe that it should represent your brand in all its glory.
Well, your website is your exact same real estate albeit on a digital platform. You need to make sure that the website represents the brand in the best manner. If it does not, you will face problems of inconsistencies in front of customers.
A well-designed website is the foundation of your digital success. Business owners should never compromise when it comes to the design and development of a new website. Businesses need to work with design and development agencies that understand them. Black owned web designers might be great fits for black-owned and operated businesses.
How to Choose the Best Website Design and Development Agency?
In this section, we are going to help businesses with tips that can help them select the best website design and development company-
- Firstly, you need to start the process of research. More importantly, you need to check out the portfolio of the design agency on their company website. If they are a design and development agency, they need to have a stellar website of their own. Look at the portfolio sections, evaluate the kind of work they have executed and then contact them.
- Secondly, have a face-to-face meeting where you try to get an understanding of their work process. This includes how much of your creative input they will be taking in the project. You should go for design companies that have a collaborative model of working with their customers. This will ensure that your feedback will be respected.
- Thirdly, consider the budgets and pricing. One thing that we would like to mention right off the bat is that you should not go to agencies that submit the lowest quotation. Great looking websites and designed by designers that charge high salaries! While you can avoid the highest ones, make sure you go for average quotations and not the cheapest ones.
- Fourthly, gain an understanding of how well they have an understanding of your business niche. Ask if they already have experience of working with a client in your industry niche. If they have, this will make the process of outlining all the niche’s elements and address the possible challenges that might arise.
- Lastly, enquire about the kind of support that they will offer post the website delivery. You want the design and development company to at least help out for at least six months. This will help in addressing any possible bugs that may arise, set up the foundations of Technical SEO, and help with integrations and plug-ins.
By following the above-mentioned tips, you will be able to make an informed decision on selecting the best website design and development company.
The Bottom Line
With the COVID-19 illustrating the importance of digital presence, brands that had been averse to this are looking for ways to engage. We hope that this article has been able to clear a few of your doubts and queries on the importance of good website design. If you have any other questions, you might have after reading the article, let us know in the comments below.