By the end of 2021, the landscaping services industry is expected to increase by 5.3%. This might sound like good news if you own a landscaping business and it can be with the right marketing tools.
The reality is that the more landscaping businesses there are, the harder it is to compete. To stay relevant in the industry, you’ll need the best landscaping marketing ideas.
Read on to learn more.
- Market Before the Busy Season
Part of owning a business is knowing when your busy seasons occur. For landscaping businesses in general, the busy season starts in the spring and ends in the fall.
To gain an edge over the competition, start your landscaping marketing campaigns in the winter or early spring. If you don’t, you’ll fall behind other companies in the same industry as yours.
To continue to build your reputation with the client, contact them often enough, but don’t annoy them.
- Participate in Local Events
Knowing how to run a landscaping business is one thing, but learning how to connect with clients is another. Local events that are designed for landscaping are best.
Prospective customers and industry experts will be in attendance at these events.
Interacting with attendees directly can be more beneficial than landscaping ads. This is one of the marketing ideas that allow you to share relevant information and get to know potential clients.
- Use Search Engine Optimization
Search engine optimization (SEO) can help with local landscaping marketing. Chances are, people are not searching for your company directly, but using keywords to find a business like yours.
This is where SEO comes in. If your website is optimized correctly, your page will rank high in the search results and gain you more traffic. Ensure that your site is updated with correct information to keep clients engaged.
- Build a Portfolio Website
The best of the landscaper marketing ideas is creating a portfolio to show off your work. Your portfolio should include the following factors:
- Your best work
- Easy to navigate
- Relevant context
Personality is an important component because it can differentiate your business from others.
A portfolio website should have more than pictures of your work. It needs to include relevant information like the landscaping business insurance you use, new content, and contact information.
- Create a Business Video
A business video is valuable because you can use it across all online platforms. Consumers love watching and engaging in online videos.
A well-made marketing video can make it easier for customers to learn about your services and understand your local reputation. With an official business video, you’ll become a trustworthy online site.
Landscaping Marketing: Will These Ideas Help Your Business?
Marketing comes in many different shapes and forms, but what about landscaping marketing specifically? If you own a landscaping business, marketing is just as important to keep customers rushing in.
If your marketing efforts have yet to bring success, implement the ideas outlined in this guide. Soon, you’ll reap the benefits!
Learn more about business marketing and other categories of business by checking out the other posts on our blog.