Search engine optimization (SEO) is essential in website ranking. While on-page SEO focuses on factors on the page, off-page SEO focuses on ranking factors outside of a website page. Let’s dive in and see the factors that influence on-page SEO.
What Is On-Page SEO?
On-page SEO (also known as on-site SEO) involves web page optimization to make the page rank higher on search engines. It involves the activities done on the page to visible content and the entire HTML source code. When done well, on-page SEO compliments the website’s off-page SEO to make the site rank higher on SERPs (Search Engine Results Pages).
Factors That Influence On-Page SEO
You should consider essential on-page factors to make a page rank higher on SERPs. Higher ranks mean increasing your SERP visibility and attracting more views and clicks to your pages and content.
Finding out why users search for content and providing that exact content will translate to higher ranking and increased visibility. Search engines respond well to any website that provides searchers with the relevant and useful information they need making it a key SEO and ranking factor. For example, if you’re looking to buy Bitcoin, you’ll search a site with information on cryptocurrencies related topics just like this website.
Search intent is a vital on-page ranking factor, but content quality is what counts when it comes to ranking and content metrics. Creating useful and compelling content will influence your website ranking more than anything else. The content needs to answer the search intent as well as be fresh and original, easy to read, clearly organized, unique and informative. Create better content than what your competitors have, and you’ll rank ahead of them.
Google uses page titles to understand what a page is about and match it with the search intent in a search query. Similarly, searches use titles to understand what a page will offer them. Titles usually satisfy both parties’ search intent. Some of the good practices of page titles are:
- Make titles accurate and eye-catching; they should interest users and describe their searches
- Insert the search target keyword in the title and make it look or sound natural.
Furthermore, titles should be no more than 59 characters, to prevent them from being truncated and facilitate easy understanding.
Internal Links and Outbound Links
An internal link points to a page within your website. Internal links are ranking factors, especially on Google, that use them to discover new pages in your website, understand what a web page is about, and pass important link equity between web pages on a single website. Internal links help searchers discover other content on your website and navigate your pages.
An outbound link points to a page outside your website. Outbound links aren’t a ranking signal, but they’re important to cite sources and show search engines that you share your thoughts with other sites and are willing to acknowledge them for their ideas. This helps to establish your content’s legitimacy, accuracy, and transparency.
Meta Title and Description
Meta titles and descriptions might not be ranking factors, but they appear on the SERPs, which impacts your site’s click-through rate (CTR). Metas describe your page, summarize what the page offers and what the searcher can expect when they click on the page. Make the title and description compelling, accurate, and enticing for a user to click. An example of a meta description is in this website: “Faster, easier, more convenient crypto trading.”
On-page SEO is an important ranking factor for web pages and websites. You should take your time to conduct any page audit before publishing to make sure it includes these important ranking factors. Combine these factors with essential off-page SEO factors to make your pages appear on SERPs.