10 Real Estate Social Media Marketing Strategies That’ll Bring in New Business

Juliet D'cruz

Updated on:

With the advent of the internet, real estate has undergone a unique transformation. If you’re a realtor, you’re probably aware of the importance of social media in establishing customer trust. According to various studies, most buyers start their property hunting on the internet. Getting the attention of the customer now demands more effort and innovation than ever before. When it comes to real estate social media, the most significant challenges are figuring out where to start, what methods to adopt, and which concepts work best for the real estate sector in your irrespective location. 

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But don’t worry; whether you’re just getting started or want to learn how to get more leads from social media, we’ve got you covered with our guide to 10 real estate social media marketing strategies that will help you bring in new business.

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  • Choosing Which Platform to Use

Make an informed decision on which social media platform to use. It all depends on the type of real estate you’re doing. Facebook and Instagram will likely be the centerpiece of your real estate social media campaign. However, LinkedIn can also be highly beneficial if you work in commercial real estate. Experiment with different options until you find what works best for you.

  • Take Full Advantage of Videos 

Video is a real estate agent’s most potent tool, and it should be an essential part of your social media marketing strategy. Give potential customers an idea of the types of properties you’re selling, the services you offer, and the people you deal with by uploading professionally crafted home tours, walkthroughs filmed on your phone, and video interviews with your real estate agents.

  • Emphasize on High-Quality Content

Most social media search engine algorithms, like most people, have an eye for quality. Therefore, the most valuable and high-quality material will always be at the top. In addition, your business will benefit from the content. It raises your brand’s visibility, gets people talking about it, and sells people on it. As a result, ensure that your content is of high quality.

  • Use the Right Hashtags for Your Content

Real estate hashtags can be used in your content as an excellent way for homeowners and buyers to find you. In addition, you can use the same hashtags on your posts to boost the possibility that others in your area will notice your updates by studying the hashtags that people in your area are using and searching for possible residences.

  • Interact With Your Target Audience

Social media is nothing more than a sophisticated customer relationship management platform. A healthy social media account entails more than just posting. So, if you’re using social media to promote your real estate business, be sure you engage with your followers. Respond to their inquiries, reply to their comments, and engage with them.

  • Share the Client’s Reviews on Your Page

Reviews are powerful trust indicators. Companys can share client feedback with their audience on social media. A photo of your satisfied client(s) with a brief quote is a practical and straightforward approach to spread the news.

  • Post Regularly

When it comes to posting content on social media, consistency is also crucial. People have discovered that posting infrequently or infrequently results in a loss of followers. If your audience is in the search for buying a property, you’ll want to stay in their heads. Consider creating a regular release plan by determining which days people are most active.

  • Mention the Accomplishments of Your Company

Aside from social media, awards and honors are other approaches to display your real estate company’s accomplishments. Don’t be afraid to brag about your company’s achievements. But, again, in such a saturated market, these nuances can help you win over customers.

  • Set Yourself Up for Social Ads

Don’t be afraid to spend money on paid social media ads. Sponsored Facebook advertising is typically the most effective way to reach clients. In addition, Facebook offers various targeting options to ensure that you’re only paying to be seen by your essential target audiences.

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  • Refine Your Social Media Reach

It’s critical to know who your target audience is on social media and analyze what’s working – and what isn’t – to improve your approach. It will enable you to study and comprehend the types of posts your audience is most interested to see. A real estate social media marketing business can assist you in continuously analyzing the available data to identify what is driving outcomes.


Building a solid foundation in social media, like other aspects of digital marketing, takes time. Once established; however, social media will be your most effective after-hours sales channel. Sigma Properties hopes that this article will assist you in developing helpful marketing strategies.

Author Bio

Muhammad Junaid is a senior Analyst and Search Engine Expert. Extensive experience being a lead writer in Sigma Properties |Lahore Smart City. Work for years with local and international enterprises. Also, represent well-known brands in the UAE.