Nouri joins Mirabaud Asset Management's Private Equity Lifestyle franchise

Mirabaud Asset Management’s Private Equity division is delighted to welcome Chabi Nouri as Private Equity Partner and co-manager of the Private Equity Lifestyle franchise. Under the leadership of Lionel Aeschlimann, her arrival is in line with Mirabaud’s ambition to support the development of companies that are revolutionizing the Lifestyle sector.

Chabi Nouri: New recruit to enrich the private assets offer

With 20 years of proven experience in international luxury and consumer goods groups and her in-depth knowledge of the lifestyle world, Chabi Nouri brings her expertise to Mirabaud Asset Management’s Private Equity team, more specifically to Private Equity Lifestyle, to identify and support the growth of disruptive companies, both B to B and B to C. These are structures that are revolutionizing fashion trends, technology, cosmetics, accessories and even mobility, in line with new consumption habits of millenials and GenZ, who will represent a majority of the population within ten years. The goal is to enable these companies to generate more value and ensure sustainable growth in order to unleash their full potential but also to meet the expectations of this new generation of consumers who aspire to a more inclusive and responsible world.

To achieve this, Chabi Nouri is helping to develop the Mirabaud Lifestyle Impact & Innovation strategy by studying future investments and identifying promising brands with strong value and profitability potential. On the investor side, “it is also about offering a unique opportunity to our clients to invest directly in these promising companies,” she adds.

Passionate about entrepreneurship and luxury, Chabi Nouri explains that the investment goes beyond financials”; it’s also about providing these companies with concrete advice and solutions”. She intends to put her own and the team’s knowledge, networks and diverse business expertise at the service of the private structures that benefit from the group’s holdings, combining heritage and innovation. The Group’s talents and experts enable to position this ‘lifestyle, impact and innovation’ team as a “strategic partner, with a global vision of HR, products, innovation, marketing, distribution and the integration of a CSR strategy,” she enthuses.

About Mirabaud’s agility and Private Assets development

Yves Mirabaud, Senior Managing Partner, specifies that “the entrepreneurial spirit of the group, which is today centered around Wealth Management, Asset Management and Corporate Finance, allows it to reinvent itself constantly and to adapt to the expectations of its clients. Since Mirabaud’s founding, over 200 years ago, we have continuously adapted to meet the challenges of the time, positioning our approach and our offering for tomorrow’s growth”.  

The Asset Management division permits investors to opt for private equity to contribute to the agile development of unlisted SMEs. Chabi Nouri emphasizes that “the uniqueness of our three Private Equity strategies – dedicated to living heritage brands, real estate in Paris and Lifestyle, impact and innovation – is a perfect illustration of the group’s agility”. By relying on talented managers and experienced teams, backed by solid investment processes, the Mirabaud Group’s Asset Management division, is able to effectively manage this range of vehicles and mandates by adding value to its clients’ investments while protecting them from the risk of losses during bear markets. 

About the Lifestyle, Impact and Innovation

The Lifestyle, Impact & Innovation strategy embodies the young, innovative and entrepreneurial side of the private equity offering of Mirabaud Asset Management. Through the direct involvement of this asset class in the real economy, it is possible to achieve a concrete and measurable impact on society, through the integration of ESG criteria. The ‘lifestyle’ strategy aims to support the development of companies revolutionizing the Lifestyle, and in particular those pioneering in tech and digital. It responds to investors’ expectations for conviction-based, long-term investments with a global positive impact.