5 Ways to Improve Your Dental Office’s PPC Campaigns

Your website complements your dental office. Your virtual receiving area where your customers and patients learn more about your services and products. You can build your brand and grow your business using smart digital marketing strategies from your website.

One way to boost website traffic and help your business get more attention is PPC or pay-per-click. If you’re already using PPC but still can’t increase site traffic, then it’s time to review your ad marketing strategies.

Let’s take a look at ways to improve dental PPC campaigns. We have curated a list with five of the best and most updated strategies for you.

click here – Compelling Reasons to Access the Online Coding Interview Tool

5 Top PPC Ads Techniques for Dentists

As reported by Digital Authority Partners, PPC ads are great for dentists significantly if you’re still growing your practice. With PPC, you can quickly expand your business online without a huge budget. Here are the top strategies to keep in mind.

Showcase Your Unique Services

Most PPC ads fail because they fail to showcase the business’ uniqueness. If you want to stand out in your local dental community, you must show your clients that you can do better. Highlight unique services available only from your clinics, like a particular dental procedure or technique. How about a new promo or contest?

But what if you don’t have anything new or unique to offer? If this is the case, these tactics should help.

• Focus on your years of expertise like “decades of experience” or “years of trusted service.”
• Note your unique qualities that make you stand out.
• Create an ad for a special offer, deal, or discount.
• Focus on your company values and goals.

People are more likely to click engaging ads and those that meet their current needs. For example, dental patients are looking for a reliable and professional clinic but, at the same time, are interested in deals and complimentary services. Using descriptive terms correctly can highlight your qualities and focus on offers in your PPC ads.

Take Time to Organize Your PPC Accounts

PPC marketing is not just about ads on search engine results pages. Other PPC ads are strategically placed in value locations online. For example, you can place PPC ads on banners and side ads on websites. For this kind of PPC ad, a website will host your ad.

Advertise some PPC ads on social media such as Facebook and Twitter. These ads show up on users’ news feeds or show when a user searches for related content through the social media platform. PPC ads are also part of video sites like YouTube. So if you’re watching a video and an ad is suddenly blocking your view, these are mostly PPC ads.

You may choose to have your PPC ads on search results or have ads featured in other locations as long as you take the time to organize them. Aside from your PPC ad locations, consider the following as you manage your PPC ads.

• Apply branded and non-branded keywords. Have a separate campaign for each.
• Remember: one campaign = one network to improve ad quality.
• Consider a campaign structure that will work with your goals.
• Allot a budget that will fund your campaigns daily. 

Use Targeted Dental Keywords

The success of your PPC ads lies heavily in the keywords you use. Using high-quality dental keywords will lead you to massive success rather than using generalized terms that don’t target your market correctly. The key is using keywords or key phrases that mirror the words that your customers seek.

So, it’s not enough to use general terms like “dentist” or “dental clinics” and hope that these will lead your customers to your business and your ads. Instead, consider the following strategies to come up with high-value terms.

• Create location-specific keywords to increase your local ads domination.
• Use keywords that pertain to your expertise.
• Use branded keywords to showcase your dental brand online.
• Change or update your keywords as necessary. You can do this through your Google AdWords tool.

Make Use of PPC Ads Extensions

For people to notice your PPC ads, it has to be in the top three ranks on the search results page. One way to keep your ads in these spots is through ad extensions. Additional information found below the ad will help you rank higher. In addition, an extension will allow you to add more information about your business. With more information, your customers will more likely click your ads.

• Use location extensions to feature your address, phone number, and a location map marker.
• Use call extensions to encourage users to call your clinic or mobile number.
• Use message extensions to encourage your customers to leave a message on your mobile number.
• Use site links to promote your website pages.
• Use callout extensions. Show your customers why they should buy from you.
• Use price extensions to help your customers make smart buying decisions on a budget.
• Other popular extensions include app extensions, promotion extensions, and review extensions.

click here – 10 Frequently Asked Questions On Medical Detox In NYC

Track Your PPC Ads Spending

Google Analytics can help you track your PPC campaign spending. Presuming you’ve already set up your PPC ads, you must assign goals and values for every campaign. There’s a different ad value for every campaign. Some ads are more valuable than others (a new dental service advertisement is more valuable than an ad to subscribe to a newsletter).

If you’re using different platforms for your PPC or advertising on other search engines, you can still use Google Analytics. But if you’re only running your ads on Google search, you can link your Google AdWords with your Google Analytics account.

You can also use analytics to create reports. For example, from the Campaigns and Cost Analysis tab, you can view the breakdown of all your ad costs, ad revenue, and your ROI for every medium.

Final Words

Dentists should consider PPC as a part of their marketing strategies. PPCs can increase site traffic effortlessly and cost-efficiently. However, don’t forget to use high-value keywords and ads extensions and study and monitor your PPC ads campaigns to get the best results.

Copyscape Results